Investigate/Research
Introduction
For this task it is all about researching about why brochures
and magazines are used for promoting products, how they are used, what the
advertising would look like, how we could improve the designing of the item
promoted ourselves and how this helps our community.
2/3.
i) Business
Brochure/Magazines
a) Brochures and magazines can be used
to advertise many different things. Brochures/leaflets can be put in a shop by
the cashier to take one self-willingly and read about the topic/advertisement.
Some companies might even hire people or ask employees to walk around and give
people who are walking around in the neighbourhood/streets a brochure
personally. The brochures and magazines might even be used to advertise and
(important) event, or opportunity to join a company, to promote a new
invention, to promote the latest trends, for a new business waiting for a new
beginning, restaurants, furniture stores, water equipment, etc. The 4 different types of brochures I
can think of that are on top of my head would be a poster/brochure with just 1
promoting side. The second type of brochure is an A4 paper that has 2 promoting
sides. The third one would the brochure that has just been folded once meaning
it can have 4 sides. The last one is a brochure that has been folded twice
meaning it has 6 sides. In every magazine/newspaper there are many pages just
for advertising.
b)
c) The layout of the brochure should be entertaining. The way the
advertisement has been created should be entertaining and eye-catching. The
information, pictures/images/cartoons, text/slogans should be appealing. When
the brochure or advertisement is being advertised the audience aimed for should
see the brochure and if they are interested they will take the brochure and
take a more detailed look at the information.
ii)
a)
The different types of
sports gear that can be used in a competitive way could be a surf board,
(diving) wet suits, life vests, kayak, swim suits/trunks, goggles, boards, wake
board, kite (for kite sailing), stand up paddle surfing board and paddle, etc.
b)
A few ideas that could be adjusted to sports
gear could to a paddle for stand up paddle surfing, design a surfing board that
will help the person glide through the water more swiftly or maybe for
sportswear the clothing material might be uncomfortable or maybe just don't fit
right.
c)
The idea I have decided to
use to create and improve sports gear is the stand-up paddle surfing
4. I have decided to mainly focus on
the sport stand up paddle surfing. Quite a lot of times when someone is seeing
stand up paddle surfing my parents/friends/the people around me give a comment
about the effect of doing the sport. Since the sport only includes 1 pedal and
the person paddling has to switch sides with the pedal the hips of the person
will move and their backs will be bent when pushing the pedal through the
water. When this move and process is repeated many times for a long period of
time it may harm the human body afterwards.
5. My main source for this idea is communication
(friends, family, companions) and own experience. Friends, family and family
friends have said before that stand-up paddle surfing is unhealthy and can
damage/hurt the hip from the hip rotation when pushing the paddle through the
water and switching sides. These sources may not be professional but they are
accurate and reliable. Not only have I experience the pain but so have other family/
friends/ family friends.
6. I have
chosen to improve the paddle and impact of stand-up paddle surfing. The reason
for why I chose this is because this has always been a problem. This can really
affect the people completing this activity. Especially if the activity is
completed wrong the sport can really affect the hip area in a bad way. If the
hip area is badly impacted the person who is hurt might not be able to complete
actions like walking, etc. I will design a paddle that where the person
completing the sport will only have to push the paddle down /through the water,
pull the paddle towards them and rotate the paddle to switch sides. The paddle
will have a bent at the bottom so that when the paddle will be put in the water
the bent in the paddle will appear and be pushed in the water to the side of
the board/person.
This picture shows the change that I would like to improve to the stand-up surfing paddle. The model of the paddle on the left is the original model of a paddle used now. The model on the right is what I would like the final product to look like. In the picture it can be clearly seen that the paddle on the right is bend. This is so when the person paddling/surfing only has to push the paddle down. The paddle will avoid touching the human (body) and the surf board.
7. To be able to design the brochure I will use Adobe Photoshop to photo-shop the picture of the paddle into a picture of a person holding the paddle happily
and showing the correct movement of the hips.
8. A questionnaire is possible. For this surveymonkey.com can be used as
well as a hand made survey.
References
·
"Own
Your Life." OwnYourLife.ca.
N.p., n.d. Web. 14 Nov. 2013.
·
"Magazine Subscriptions UK | Buy Gift, Discount & Cheap Magazine Subscriptions."Magazine Subscriptions UK | Buy Gift, Discount & Cheap Magazine Subscriptions. N.p., n.d. Web. 21 Nov. 2013. http://www.magazinesubscriptions.co.uk/
Reflection:- I think this idea is an idea no one else would come up with. Making it original.
